Capital Region PSA Campaigns

It's not your imagination. Summers are getting hotter.

Heat PSA Campaign

A flagship CRC program is the annual Heat PSA Campaign which shares resources and actionable strategies for building climate resilience with community members. Our 2020 Campaign began on July 27th and will conclude the week of September 28th

We welcome any organization in the Capital Region to participate in this programming to spread resources to the communities you serve on the impact of extreme heat and importance of climate resilience. We ask that you use your organization’s social media accounts to share Heat PSA content throughout the ten weeks. If you prefer to retweet or share posts from CRC, we will be posting the content from Twitter (@cap_climate) and Facebook ( If you are interested in signing up, please click the button below.

Week 1: Introduction to Heat & Heat Safety

Week 2: Heat & COVID-19

Week 3: Vulnerable Communities

Week 4: Safety for Essential Workers (Heat Wave)

Week 5: Extreme Heat & Wildfire

Week 6: Social Cohesion & Justice

Week 7: Urban Heat Island Effect

Week 8: Personal Resilience

Week 9: Housing

Week 10: Transportation & General Adaptation